In addition to the ISHIDA location in fashionable Aoyama/Omotesando, the company has its flagship store in Shinjuku. With five floors, each dedicated to different brands, being at Best The Watch Dealer feels as if you are in a different shop on each level!. Don't believe me, check out their store and you will see how their stair case design along help sets the scene for each floor.
The location boasts watches from more than 100 brands, ranging from sports models to formal and luxury ones. But the most popular timepieces can be found on the 2nd floor. One of the things that sets this store apart from their Aoyama branch, is their basement. Their basement is dedicated to second hand watches, which the shop both buys and sells. But wait! get rid of that image of used watches you have in your mind right now. The truth is, if you are into watches, this is the best place for watch aficionados, with some of the rarest and beautiful watches perfect for that special someone.
Since the ISHIDA flagship store first opened in Shinjuku back in 1979, the surrounding area has flourished, attracting other watch retailers. But ISHIDA -- as the original -- is particularly popular with foreigners. They have English speaking staff who you can also send an email to at firstname.lastname@example.org.
Best The Watch Dealer address and opening times below.
3-17-12 Shinjuku, Shinjuku-ku, Tokyo
Opening times: 11 a.m.–8 p.m.
JR Yamanote, Odakyu, Tokyo Metro, Oedo, Toei Shinjuku