Japan’s orchestra uses ‘musical drugs” to promote concert halls

10 months ago by in Entertainment, National

Japan Philharmonic Orchestra suggests a different therapy for treating conditions such as headaches, anxiety, sleep disorders and even constipation: instead of using pharmaceutical drugs, patients might as well try the so-called “musical drugs”.

Worried about the dropping number of spectators coming at classical concert halls, the Japan Philharmonic Orchestra has branched into ‘musical pharmaceuticals’, releasing their own line of prescribed overtures and symphonies.

Based on research claiming that classical music influences the brain and relaxes both the mind and the body, micro SD cards were loaded with approved symphonies and were sent to each patient for consumption on their preferred technology, the international press reports.

The therapy method includes Mozart’s “Eine Kleine Nachtmusick” for prenatal care, Mahler’s Symphony No 10 for improving sleep and the opening movement of Brahms’s First Symphony for constipation.

“For many people, classical music has become something that has nothing to do with them,” say the orchestra. That was the motivation for them “seeking a new idea that will make people understand why classical music should exist.”

“We started prescribing classical music as an alternative medicine – namely, Japan Pill-Harmonic”, they say. “The ‘pills’ are actually classical music data, put in small packages that looks like an envelope for prescription drugs. Different ‘pills’ are prescribed for each ‘symptom’ – like sleeping, vitamin effects or stomachache. People are healed by listening to the prescribed classical music data in micro-chips on the device they prefer.”

The orchestra’s promotional video won recently the Cannes Lion Design Award during a ceremony that celebrated the excellence in creative communications.

Editorial content written and produced by The Tokyo Times staff.

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