Japan’s most popular pop music group, AKB48, will star in a government campaign promoting bond selling, in an attempt of the authorities to revive the interest of the public in helping content the country’s huge debt.
The campaign, which will roll in the summer, will promote the selling of “reconstruction bonds”. The money would be used in regions affected by last year’s natural disasters, according to unnamed sources cited by the Wall Street Journal.
Besides AKB48, sumo wrestling star Hakuho and female football champion Homare Sawa will support the debt campaign.
The music group has previously worked with Japan’s government in a campaign aiming to prevent suicide among youngsters.
AKB48, one of the most popular “idol” groups in the history of Japan, was created in 2005 by TV and music producer Yasushi Akimoto.
The group comprises about 90 performers, aged from their early teens to mid-20s. It is one of the greatest successes in Japan’s music industry history, with more than $200 million in CD and DVD sales only last year.