The maker of famous mobile game Angry Birds, Rovio Entertainment, partnered with top Japanese commercial broadcaster Fuji Television Network for a special episode with geisha, ninja, sumo and samurai outfits which takes place in Japan.
The move is meant to help the two partners better cover Japan, as Rovio can use Fuji’s better knowledge of the market, while it brings to the table its game-making expertise.
Japanese mobile market is attractive for mobile game makers, as more than 76 percent of mobile users have accessed media services on the phone last year. The percentage is much higher than in the U.S. (55 percent) and the U.K. (56 percent).
Rovio had been present before to key Asian markets. It released special versions like Chinese New Year and Moon Cake and it launched last autumn a Twitter page in Japanese. It worked closely with Chinese mobile ad provider Madhouse and with South Korea’s Samsung Electronics. The agreement with Fuji is however the first official partnership with a Japanese company.
Angry Birds has been downloaded over 700 million times worldwide.