Apple released last Friday two new iPhones, 5S and 5C, and said yesterday that it sold a record nine million devices in the three days. The statement defies the critics’ predictions saying that Apple is starting to go down when it comes to innovation in the smartphone market.
“This is our best iPhone launch yet – more than nine million new iPhones sold – new record for first weekend sales,” said Apple chief executive Tim Cook.
“Apple gets the last laugh,” said Roger Kay, analyst at Endpoint Technologies Associates.
“The demand for the new iPhones has been incredible, and while we have sold out of our initial supply of iPhone 5s, stores continue to receive new iPhone shipments regularly,” Cook said.
“We appreciate everyone’s patience and are working hard to build enough new iPhones for everyone,” he added.
The new iPhones went on sale on Friday in Japan, the United States, Britain, Australia, Canada, China, France, Germany, Hong Kong, Japan, Puerto Rico and Singapore.
While iPhone 5S is considered to be rather high-end, the iPhone 5C is sold at a lower price.
However, Apple’s new marketing strategy could be one of the explanations for the record iPhone sales: “Traditionally users could pre-order devices. Not this year,” telecom analyst Jeff Kagan said. “This year anyone who wanted a new iPhone, must get into line. That bolstered the lines and strengthened opening weekend from a PR perspective. This upset users, but made for great numbers. “