Apple started to sell ‘Lucky Bags’ in Japan

7 years ago by in Business

On 2 January, Apple Stores in Japan have started to sell “lucky bags”, as an annually tradition. A Lucky Bag or Mystery Bag is filled with a random selection of products sold at a steep discount.

This year’s lucky bags, which sell for Y36,000, or $345, come in four different configurations. Every bag contains certain items, including a t-shirt commemorating the event, an Incase City Collection Compact Backpack in a special red color, and a Mophie Juice Pack PowerStation Mini with a design to match the grab bag, the international press reports.

A configuration of the bag can contain a 11-inch MacBook Air with a Power Support Air Jacket, an Apple Magic Mouse, and a Beats by Dre Pill Bluetooth speaker, while another variant of the bag can offer a Wi-Fi only iPad Air with Smart Cover, Nike+ FuelBand SE, Phillips Hue Starter Kit, and Square Reader.

The other two kinds of lucky bags include either a non-Retina iPad Mini or 7th generation iPod nano, the Jaybirds BlueBuds X Bluetooth headphones, the IZON View remote camera, and a Logicool.

Apple’s lucky bags can not be returned unless one of the contained products is not working.

Lucky bags have lots of fans, so the shoppers usually stand in line one night before the opening of the Apple stores. If a customer shows up in the morning and still manages to buy a bag, he can consider himself lucky, fans say.

As with past years, Apple’s Lucky Bag promotion is limited to Japanese customers, though other countries, like China, may see the same traditional Apple Store sales during the new year.