Apple confirmed recently it will sell its “Lucky bags” on January 2, 2013, in seven stores throughout Japan. The bags will sell for Y33,000 ($390). Fukubukuro, or “Lucky Bag,” is a Japanese New Year’s Day tradition which lasts only for one day. During this day, the stores sell sealed bags of various items at a substantial discount, often as high as 50%.
In previous years, customers have walked away with iPods, speakers, T-shirts and calendars, but lucky shoppers can get a Macbook, an iPad or an iPad mini. On such occasions, the value of the bag can be much higher than its price.
Lucky bags have lots of fans, so the shoppers usually stand in line one night before the opening of the Apple stores. If a customer shows up in the morning and still manages to buy a bag, he can consider himself lucky, fans say.
Apple will probably announce sales in other countries too. Fans in Asia can expect such an announcement soon, as last year Apple promoted new year’s sales all across Asia on a Friday. It might do the same thing this year too, perhaps the next Friday, January 4, according to the international press.