A recent study says the Asia-Pacific region will add 420 million pay TV households during the next five years, which is more than triple the number of households in the entire United States.
TV revenues in Asia-Pacific will increase by $2.1 billion by the end of this year, according to a study made by Digital TV Research, a British industry intelligence company. The revenues will grow to about $12 billion by 2018, the report states.
In 2012, China became world’s second largest market for pay TV, surpassing Japan. The United States own the largest market for pay TV in the world.
In 2011, China generated $7.5 billion in pay TV revenue behind Japan’s $7.8 billion, the international press reports. But in 2012, China’s pay TV revenues jumped to about $8.3 billion over Japan’s $7.9 billion.
Experts think that pay TV revenues will double by 2018 in four countries – Pakistan, the Philippines, Thailand and Vietnam – and triple in Indonesia. At the same time, revenues are expected to drop in South Korea and Hong Kong during the next five years.
The Asia-Pacific region is currently going through a fast change from analog to digital television. “Despite the rapid conversion, digital TV will still have plenty of room for growth for some time to come,” said the report’s lead author Simon Murray.