Japan’s leading mobile operator NTT DoCoMo presented its first smartphone designed especially for elderly clients.
The phone is a touch-screen device which shows larger icons and fonts. It has a simpler interface to help users send emails and take photos, according to the company.
The new device will go on sale in August.
“The handsets display large buttons and fonts to show the menu that is easy to understand,” NTT said.
The proportion of people aged over 65 reached a record high in Japan last year. At 23.3 percent, it is also the highest percentage in the world, according to the Ministry of Internal Affairs and Communications.
According to official estimations, Japan’s population will continue to decrease at a faster pace in the following years, making elderly people an increasingly interesting category for manufacturers.