SnapDish, a Japanese food photo sharing service, is planning to extend its presence worldwide by introducing seven new languages and an app for the Amazon Kindle Fire.
Users can share photos of food, recipes or ingredient details via SnapDish. Since its launch in May 2011, 1.9 million photos have been shared by users, up from 1.5 million in November 2012.
The application was downloaded 700,000 times for iOS and Android and already supports English, Japanese, Chinese and Korean. Now, users can navigate the app in Thai, Indonesian, French, Spanish, Italian, German and Portuguese.
SnapDish has been a success in Japan, which accounts for 70 percent of the app’s entire posted content. However, Vuzz, the company behind SnapDish, is planning to extend the application’s presence even more in Asia.
“Although SnapDish has been popular in Asian countries such as Thailand, it was not available in the local language. We have also had some users in Europe and South America, mainly using the English version, [so] we have always felt the need to have the app available in these local languages,” says Hidetaka Fukushima, the company’s international business development head.
Amazon tablet was launched in Japan last year, in October, so the introduction of Kindle Fire makes sense, the international press comments. However, the tablet is not spread throughout Asia.
The app’s main competitors are Evernote Food, Foodspotting, Burpple, among others.