The wall behind the counter in a newly opened bar in the Shibuya district of Tokyo is covered with dozens of colorful sex toys, from vibrators to lubricants, but also a selection of champagne and liquor bottles.
Love Joule is the first love and sex bar dedicated to women, where clients can openly discuss masturbation, says Megumi Nakagawa, the bar’s owner.
“Since most people view female masturbation as something of a mystery or taboo, it is not a usual topic at typical bars,” she added.
The atmosphere at Bar Joule is “fashionable and sexy in a different kind of space – perfect for girls-only discussions or a date,” says the owner.
Men are only allowed in the bar if accompanied by women. According to press reports, the bar is already popular among stars of Japan’s adult film industry and women from the commercial sex (fuzoku) industry.