Japan launches Coffee Beer charity project for tsunami towns

7 years ago by in Entertainment

People who love both coffee and beer will not have to decide between drinking one or the other. Anchor Coffee, a coffee business in a small Japanese city called Kessenuma, and Sekinoichi, a sake and beer brewery in the city of Ichinoseki, created a unique drink called Coffee Beer, that combines the two beverages.

Coffee Beer is the result of adding coffee beans during the brewing process of beer. The bitterness and the aroma of the coffee beans give the ale a unique, rich and deep taste.

The cities of Kessenuma and Ichinoseki were both hit by the disastrous tsunami in March 2011 and the Coffee Beer project is a charity project that aims raising funds for helping with disaster relief efforts.

The packaging design for the beer bottles was made by Nendo, a local design studio that decided to use existing bottles and to cover them with small coffee bean-shaped labels, in order to save costs. The labels were hand-applied, so that every bottle is unique, the company’s officials say.

“Large beer breweries who produce standard products on a mass scale cannot offer products like this one. We wanted the packaging to convey the makers’ thoughts and feelings with each bottle”, Nendo said.