NEC Casio Mobile eyes foreign smartphone market

9 years ago by in Featured, Technology Tagged: , , ,

The joint venture formed last year by NEC, Casio and Hitachi is preparing to expand its smartphone market reach outside Japan, with new devices waiting to be launched in Thailand.

NEC Casio Mobile Communications will show three new smartphones – among which there is one with dual screens that folds and an ultrathin model – at the Mobile World Congress due in Barcelona next week. The company is planning to sell abroad the new devices.

Thailand is a first target, as the market is expected to double in size through 2014. The current 5.4 million units sold yearly could go up to 10 million in the next three years, according to industry estimations quoted by NEC Casio Mobile.

The joint venture is owned 70 percent by NEC, 20 percent by Casio and the rest by Hitachi.

Panasonic announced recently that it launches its first mobile phone for the international market since 2005, an Android phone to be sold in Europe. Japanese companies are betting on the growing smartphone sector in order to expand abroad and away from the saturated domestic market.