While Japan’s economy struggles to recover from challenges in the wake of the three-fold disaster, sales of luxury cars in the country enjoy a more stable fate.
Luxury cars that cost millions of yen such as the Lamborghini or Rolls-Royce Limited remain beaming – either sold out or completely ordered, amid the generally gloomy situation.
Italy’s Lamborghini which amounts to 41 million yen or $547,000.00 has all but sold out a year after its debut.
About 55 units of the British McLaren’s sports car, the MP4-12 C which costs around 27.9 million yen ($372,000.00) have already been pre-ordered.
Just recently, the British marquee, Rolls-Royce Limited showed to the public new specs for its luxury sedan “Ghost” which is estimated at 35 million yen or $467,000.00.
Wealthy Japanese owners of these luxurious cars are said to have chosen to remain anonymous. Some of them “represent the emerging segment of the digitally astute generation of Y drivers in their mid 30s.”
With the consistent sales of luxury cars in the country, Japan continues to be a key market.
On the other hand, previous reports indicated a decline in the sales of Japan’s car industry by 3.3 % for the current fiscal year as projected by the Japan Automobile Manufacturers Association. The predicted drop in the sales is the lowest in 34 years.