Tokyo Motor Show: Japanese firms to showcase high-tech, green vehicles

5 years ago by in Technology

The biennial auto event Tokyo Motor Show 2013, that is held from November 20 to December 1, will feature the latest electronic technology made by the Japanese carmakers, as well as green cars aimed at the growing low-emissions sector.

This 43rd car show edition includes 177 local carmakers of passenger cars, commercial vehicles and trucks together with European competitors.

Toyota and Nissan are among the most famous Japanese carmakers that will be present at the event. As for the cars made by European carmakers, the foreign brands hold just 4.5 percent of a market that reported more than 5 million cars sold in Japan in 2012.

German brands including Mercedes-Benz, BMW and Porsche, which reported a major success in Japan, will be among this year’s attendees along with Audi, Volkswagen, Renault, Peugeot-Citroen, Britain’s Land Rover and Sweden’s Volvo.

This time, Tokyo Motor Show will focus mainly on high-tech products and green technologies, the international press says.

“Cars without a driver, electronic driving assistance, radar, fuel consumption controls — the link between cars and electronics is coming together more and more,” said auto expert Tatsuya Mizuno, head of Tokyo’s Mizuno Credit Advisory.

“The competition among electronics firms in the automobile market is increasing, just like their influence on the industry itself. This is going to mean changes in the way cars are built and even their design.”

As for the costs, green cars are more expensive compared to regular ones.

“Fuel-cell cars are actually pretty expensive, but if manufacturers can cut those costs they have more potential (than electric vehicles) because they do not produce any carbon emissions,” Mizuno said.